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• 30 Minutes of Speed Consulting / Coaching (Business / Speaking)

"The Professional Speaker's Mastery — How to Succeed and Prosper in your Career as a Speaking Professional" is your key to riches and recognition as a professional speaker.

In The Mastery, I've distilled key insights and unconventional wisdom about seven critical focuses of running a successful professional speaker's business....

1. The Power of Paperwork — the paperwork that makes a speaker's office run, from invoices and planners to the contracts and agreements that every pro speaker needs. (Learn more about contracts and other vital components of a speaker's office.)
2. Minding Your Own Business — how to write a working business plan that meets the special and unique needs of professional speakers and trainers. (Learn more about crafting a working business plan especially for pro speakers!)
3. Price Is No Object — everything you need to know about setting your fees and prices, including the fallacy of the "obvious" answer, calculating project costs, test marketing, viral marketing, calculating what your time is worth, perceived vs. preconceived value, avoiding being perceived as a commodity, and price breakpoints. (Learn more about the secrets of setting the right fees and prices for your speeches and products.)
4. Without Marketing, an Awful Thing Happens – Nothing! — an exploration of the big bugaboo for most pro speakers... marketing. This locus explores such issues as the top 20 secrets of writing powerful copy, how to design your faxable one-sheet, how to develop an e-zine that gets read, and how to form a mutually-profitable relationship with speakers bureaus. (Learn more about the art and science of marketing your programs... and yourself!)
5. Making Money While You Sleep — although aspiring speakers tend to yearn after high speaking fees, professionals know that true profits come from multiple streams of passive income. This locus shows how profitable e-commerce is within the reach of every professional speaker and trainer! (Learn more about diversifying your income and developing a powerful passive revenue stream.)
6. Covering Your (Intellectual) Assets — one of the biggest threats to a speaker's career is the danger of unscrupulous people stealing your intellectual assets. Learn which of your resources you can copyright (and which ones, sadly, you cannot), how to customize your own copyright-protection contracts, and alternative ways of protecting yourself from being ripped off. (Learn more about how copyrights can help keep people from stealing your carefully-developed programs and resources.)
7. Speaking of Success — from documenting your program with Program Summaries, to preparing for a successful presentation with Preprogram Questionnaires, to using traffic signs, onsite checklists, talent releases, and even the different types of microphones... this "blueprint for platform success" explores all the things that go into ensuring that your program succeeds! (Learn more about ensuring your onsite success!")

Plus, a bonus package....
8. Essential Productivity Tools — a collection of productivity tools to make your business run more efficiently, from essential contracts and agreements (both in print-ready pdf format and in easily-customizable MSWord format), ready-to-print room-control "traffic signs", and exciting CSS and Javascript "scripts" to enhance the appearance and functionality of your website. (Learn how these productivity tools can make your speaker's business run more effectively... and profitably.)

The Professional Speaker's Mastery has over 500 pages of guidance and insights, plus the productivity tools package.

To get your downloadable copy of The Professional Speaker's Mastery and drive your career to new heights of success, just click the "buy" button below...