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You may already use Google for searching the web. But did you know that you can use Google’s search window as a calculator? Click here for more information on this “secret” Google capability.

You wouldn’t expect that the University of Massachusetts Medical School’s Behavioral Sciences Research Core would produce a web page entitled “Math Tricks for All Ages”, but they did — and it’s fun!

Do You Understand the Difference
Between the “Obvious” Answer
And the Right Answer?

This e-port is dedicated to one single idea — that the “obvious” answer is not always the right one, and that performing a mathematical analysis doesn't have to be complicated.

OK, you got me. That's two ideas. But that illustrates the beauty of this e-port — it shows you how to see past the statistical "lies" (despite what they say, figures do lie... sometimes), so you can make smart business decisions.

When you're faced with situations like these, do you make the smart choice?

• Which is usually better, selling your products at half price, or "buy one, get one free"? (The answer may surprise you.)

• Can "buy one, get two free" ever be more profitable than selling at retail? (The answer may shock you — but it's a secret the infomarketers have carried all the way to the bank!)

• If you want to increase sales, should you increase or decrease your price? (The answer to this question can make you tons of money.)

• Which should be your higher priority — making more money or reducing inventory faster?

( click here to see a sample page)

That's where the e-port Run the Numbers — Increase Your Profits by Ignoring the “Obvious” is downright invaluable!

Run the Numbers doesn't use any formulas, equations, functions, or any "advanced math mumbo-jumbo." Everything can be determined by using basic addition, subtraction, multiplication and division. Yet, starting from the first page, you'll see — time after time — the "obvious" answer is frequently wrong. Dead wrong.

You'll see....

• why (and when) giving discounts can be profitable... and why it can be disasterous;
• why a "half off" discount is a terrible incentive;
• why a drop in sales can be profitable... sometimes highly profitable;

Now, if you're one of those anal-retentive types who automatically performs a mathematical analysis whenever you're faced with a set of numbers, then you don't need this e-port!

But if you've been driving your business — making marketing, sales, or financial decisions — by assuming that the "obvious" answer is the right answer, then this e-port can save you thousands of dollars!

Here's an example. It might be "obvious" that anything that can save you thousands of dollars would cost hundreds of dollars... or more! But, once again, the "obvious" is wrong — Run the Numbers — Increase Your Profits by Ignoring the “Obvious” is yours for only $27.

So it all comes down to one simple question — is making better business decisions worth $27? If it is, you need to order your copy of Run the Numbers — Increase Your Profits by Ignoring the “Obvious”... today!

It's "obvious" that you could use this e-port. Does that make you uneasy?

Good for you!

After all, that's the point of Run the Numbers — you shouldn't trust the "obvious" answer. Instead, you should consider all the risks and ramifications of your actions.

So consider this... This is a risk free investment in your career.

I'm so confident that you'll feel that the “gotchas” revealed in Run the Numbers will be a tremendous help to your decision-making process and your business in general, I offer a 30-day no-questions-asked guarantee of satisfaction. If for any reason you're not happy with this e-port, just let me know and I'll promptly refund every penny that you pay for it. You literally have nothing to lose!

I hate math. But I love solving puzzles. And that's why I like Run the Numbers so much — it shows you how to solve the puzzle of increasing your profits in your business activities. (And the great thing about solving these kinds of puzzles is that the “prize” is a cash prize — increased income — and that is just so cool!)

So this eport shows you how doing elementary business analyses is not only smart and profitable... it can also be fun! (It probably doesn't matter to you, but I had more fun writing this eport than any other I've written so far.)

But making money is a serious subject, so let's get serious. Everyone knows the danger of “assuming”. Well, relying on the “obvious” answer is the worst sort of assumption.

Can you afford to assume? Don't risk making another lousy business decision, simply because the answer was “obvious”.

Start “Running the Numbers” — today!

(You are safe in making one assumption — as always, I wish you every success in your career!)

Jim Barber